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This 12 months, “Discuss. They Hear You.”® celebrates its tenth anniversary. SAMHSA’s nationwide prevention marketing campaign helps dad and mom and caregivers, educators, and group members get knowledgeable, be ready, and take motion to forestall underage consuming and different substance use.
The marketing campaign is designed to capitalize on the prevention science literature and add to the data base. The literature1,2 suggests that folks’ interactions with children about alcohol and different substances can present a novel alternative for efficient intervention.
“Discuss. They Hear You.”® seeks to:
Enhance dad and mom’ consciousness of the prevalence and dangers of underage substance use;
Equip dad and mom with the data, abilities, and confidence to forestall underage use; and
Enhance dad and mom’ actions to forestall underage use.
The marketing campaign presents:
Anybody could make use of the marketing campaign’s free merchandise and instruments, anytime. Communities and colleges can get began with “Discuss. They Hear You.”® by downloading the easy-to-use marketing campaign implementation information (PDF | 925 KB).
Launched in 2013, the marketing campaign got down to present dad and mom and caregivers with sources to deal with alcohol with their youngsters. In 2017, amid the opioid disaster, the marketing campaign was prolonged to incorporate different medication; and in 2018, it grew from an preliminary deal with children ages 9-15 to embody all youth underneath age 21. Given the success of the marketing campaign, it additional expanded to incorporate the function of faculties in 2020 and communities in 2022. Screen4Success launched in 2022.
Beneath the management of the Interagency Coordinating Committee on the Prevention of Underage Ingesting (ICCPUD), SAMHSA’s Heart for Substance Abuse Prevention (CSAP) developed the “Discuss. They Hear You.”® marketing campaign in response to directives set forth within the Sober Reality on Stopping Underage Ingesting Act (STOP Act), requiring the U.S. Division of Well being and Human Providers (HHS) Secretary to: fund and oversee a nationwide adult-oriented media public service marketing campaign; and report yearly on the manufacturing, broadcasting, and analysis of this marketing campaign.
The marketing campaign has:
Registered greater than 1,500 licensed marketing campaign companions throughout the nation.
Garnered greater than 22.4 billion impressions of its PSAs on tv, radio, and in print publications. The worth of those PSAs, based mostly on what they’d have price as paid adverts, is estimated at $267 million.
Earned recognition from the Nationwide Mother or father Trainer Affiliation’s College of Excellence Program.
Gained 58 awards (Viddy Awards, Telly Awards, Berreth Award, dotCOMM Awards, Hermes Inventive Awards, MarCom Awards, Thoth Award) since 2018.
An analysis of “Discuss. They Hear You.”® is a part of the ICCPUD’s annual Report back to Congress.
We invite you to rejoice “Discuss. They Hear You.”® with us. It’s also possible to be part of us at SAMHSA’s twentieth Prevention Day. Plan a neighborhood occasion with Communities Discuss to Stop Alcohol and Different Drug Misuse. Take part in Nationwide Prevention Week and #MyPreventionStory all year long. For extra alternatives for youth and younger adults to get entangled as brokers of change, go to Voices of Youth. Obtain SAMHSA’s Prevention Month toolkit, every October.
Everybody has a job to play in prevention. Try our “Discuss. They Hear You.”® marketing campaign to be taught extra about what you are able to do immediately ― to advance prevention in your group. Collectively, we’re companions in prevention.
1 Nash SG, McQueen A, Bray JH. (2005). Pathways to Adolescent Alcohol Use: Household Setting, Peer Affect, and Parental Expectations. The Journal of Adolescent Well being, 37(1), 19–28.
2 Wooden MD, Learn JP, Mitchell RE, Model, NH. (2004). Do Dad and mom Nonetheless Matter? Mother or father and Peer Influences on Alcohol Involvement Amongst Latest Excessive College Graduates. Psychology of Addictive Behaviors, 18(1), 19–30.
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