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Zazie and Kristi are joined by TikTok star Jennifer Malawey (Dizzy Dancing
Canine) who shares her secrets and techniques about easy methods to use social media to assist canines.
![Using social media to help dogs with Jennifer Malawey. PPiC14 Kristi Benson, Zazie Todd, and Jennifer Malawey chat for The Pawsitive Post in Conversation](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv2SQzhwk-b00VsCyFD9IQrny-t2A1tFXXSwdMVuNyIAtDuwhONPWIFZEZp7e3A04mszrqwQdLmW7jtMBnZkFp-Qxl28BzpapyHhiReeli4-9M5wO8ODXIp-Bxaf49cA6dJSLCbgTM8tSeq4X2cQsApRCCRJQsqxhO01Qoj3O-iiC_C0ZgGz-Tma7vSRc/w640-h358/PPiC-Ep14-Jennifer-Malawey.jpg)
By Zazie Todd PhD
Watch episode 14 of The Pawsitive Put up in Dialog on Youtube or under, pay attention by way of your favorite podcast app (together with Apple, Spotify) or under, or scroll right down to learn the highlights.
About this episode
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On this episode of The Pawsitive Put up in Dialog, Zazie and Kristi are joined by canine coach and influencer Jennifer Malawey. Jennifer has a CTC from the Academy for Canine Trainers and a Licensed SA Professional coach who works on separation anxiousness circumstances, and he or she places out incredible content material on canine coaching on her social media and Youtube. She joined us to share her secrets and techniques about easy methods to use social media to assist folks study canines and canine coaching.
Jennifer talks about how she comes up with concepts for content material creation, and
how a lot work it’s to place a video collectively. We study what she thinks are the
most vital issues to get throughout about canine coaching. And everyone knows that
social media can have its downsides, however we ask Jennifer about what she finds
most rewarding about it. We additionally get her suggestions for getting extra engagement on
social media.
Then we chat concerning the books we’re studying. This episode, we suggest:
All of the Devils Are Right here: A Novel (Chief Inspector Gamache Ebook 16) by Louise
Penny.
Why Fish Do not Exist: A Story of Loss, Love, and the Hidden Order of Life
by Lulu Miller.
The Invention of the Fashionable Canine: Breed and Blood in Victorian Britain by
Michael Worboys, Julie-Marie Unusual, and Neil Pemberton.
Jennifer Malawey is a
dog-trainer-turned-content-creator. She presently works with Intuition Portland
as a conduct advisor and social media supervisor, in addition to partnering with
manufacturers within the pet area and doodling on her personal TikTok channel. When she’s not
working or lovin’ on her canines (Dizzy, Keely, and Pizza), she may be present in
her backyard, on the lindy hop dance flooring, or in a ebook.
Observe her on social:
Instagram TikTok Youtube
Highlights of the episode
Z: You are
energetic throughout very many alternative [social media] channels, and you’ve got some
incredible content material that we have been taking a look at previous to this interview. And there
are so many issues you possibly can say. So how do you resolve what you assume are the
most vital messages to get throughout on social media?
J: That is a
that is a tough one, since you’re proper, as trainers there are one million
issues that we expect are vital and we wish to get throughout, and when it comes
to any social media channel there is not any proper reply. I feel the way you resolve is
actually performing some introspection and deciding, what are the issues that get you
most fired up? I used to be requested by a mentor at one level, what are the issues that
you may similar to rant about for days? What are the issues that make you
offended? Or what are the issues that you just simply cannot shut up about inside the
entire scope of canines and conduct? And fascinated by that was form of like how
I used to be capable of slim my focus.
So for me, I
selected to try to give attention to the truth that canine coaching can and needs to be enjoyable for
you and the canine, simply bringing out the enjoyable. As a result of I feel all people, trainers
included, will get form of slowed down the drudgery of it typically or disappointments
and issues. There’s all the time methods to convey enjoyable again into it, and I feel that
retains folks going. In order that was one of many largest issues for me.
After which if
I may select a second, it is that there are such a lot of other ways to coach,
and we all know there are trade-offs. With every little thing in life, there are
trade-offs. Pace is one thing that may encourage some folks, however there are
issues that you just lose out once you go for the quickest choice to your objectives. And
so there are the issues that preserve me within the sport and preserve me having enjoyable and
eager to work with canines, and wanting to coach my very own canines. These little
issues, the little sparks of their eyes… My Chihuahua’s doing zoomy circles
on the mattress proper now!
These little
issues that typically are exhausting to place into phrases, the magic of canine coaching,
you aren’t getting that once you go for the speedy choice. And so I simply form of
sum it up within the idea of sluggish magic. Generally there are belongings you solely get
once you do it the sluggish method. And in order that’s one other factor that I actually attempt to
convey in my content material.
“Any query that will get repeated loads is ideal for making content material about. And you’ll reuse these on a regular basis as a result of you realize all of us want repetition.”
Z: I like
that. Sluggish magic like sluggish canine coaching, form of just like the sluggish meals motion
the place you get extra enjoyment out of your meals in case you take your time over it.
J: Precisely.
Z: I like
the thought of enjoyable too as a result of what’s extra enjoyable than having a Chihuahua doing
zoomies in your mattress mainly! That is the stunning factor about canines is not it?
After they’re glad I feel it brings us a lot pleasure and a lot enjoyable as properly.
J: Undoubtedly.
Yeah, I imply watching them be glad is like the entire level of getting canines in
my opinion.
Ok: For positive.
I feel one thing that Jean [Donaldson] says, that is related to basically
all coaching, is that nobody will get canines to extend the drudgery of their lives.
And it is true, and I feel it is vital as canine trainers that we acknowledge
that having enjoyable shouldn’t be a minor facet.
J:
Completely yeah.
Ok: One among
the issues that I beloved watching a few of your movies earlier than we talked, was that
you’ve gotten so many several types of movies, and it appears to me that you’ve a
lot of actually enjoyable concepts. And I questioned ,how did you give you these concepts? Like
placing collectively a specific sound with a specific kind of canine coaching, or
the music, otherwise you’ll be doing one thing foolish and you realize, I adore it. I like
that form of creativity actually, I discover it actually gratifying to observe. So does
this simply come to you? Do you search it out? How do you give you all of
these concepts?
J: That is
form of a tough query. I’ve an concept of easy methods to give you concepts reply.
However for me personally it is also been the journey of form of beginning out as simply
a canine coach, to being a coach and a content material creator was… I’ve form of my
entire life, my backstory, I’ve suppressed my artistic aspect. And I’ve theories,
after studying about studying concept or conduct science, that rising up with
plenty of punishment suppresses conduct and suppresses creativity, and so I
assume that. And my household may be very artistic, they’re all artists, and me, I am
like, nope have no of it.
And so it
was solely inside the previous couple of years that I used to be like, creativity is a ability. And
I am not going to get to specific it if I do not begin exploring it. So for me
this has additionally been a journey of self-exploration, of letting go and simply having
enjoyable. We will come again to enjoyable! You realize, it is form of like letting
your self behave and simply do stuff, strive stuff. In order that’s the private story
reply.
However in phrases
of easy methods to preserve developing with concepts, as a result of that is the factor about social
media, you must preserve displaying up. When you do not, like I’ve gone via
intervals the place I simply cease posting for some time, then you realize your viewers
stops displaying up. So it is vital that you just preserve these artistic juices
flowing. So I’ve a form of a listing for once I’m not feeling that artistic
inspiration, the place can I’m going to give you concepts.
“That is a part of this creativity studying course of that I am on, studying easy methods to inform higher tales.”
Generally it
is simply the random viral sounds that you’re going to see as you are scrolling via,
and you will simply be like oh, there is a method I can apply this to my content material. However
concepts can come from wherever, and so a part of it’s simply mindset and remembering
to maintain your eyes open. Inspiration actually may be any wherever. For those who look
across the room, one thing will come out. You may get concepts sparked in
dialog whether or not that is with shoppers or with household or associates or full
strangers on the road, you realize simply one thing that individuals say, properly it is
like one thing occurs in your mind, like oh okay that could possibly be one thing. And
typically you do not know the place it is gonna go, you simply know that perhaps if I’m going
down this street it will turn into an concept.
However then you definitely
can go and scour your remark part for issues that your viewers has mentioned,
or go to different trainers’ remark sections and discover out what are folks asking a
lot of occasions, like once you see repeat questions. Or from your personal shoppers, any
query that will get repeated loads is ideal for making content material about. And also you
can reuse these on a regular basis as a result of all of us want repetition, proper?
And
typically we observe creators which can be in fully completely different fields and
they’re going to have nice concepts. That is an excellent place to go for inspiration as properly.
Or simply studying a ebook, watching a film, prefer it’s actually wherever. Concepts
can come from wherever.
Ok: One among my
favourite kinds of blogs that I write is what I secretly name a revenge weblog. So
if I see an concept or see any individual saying something–and folks can be very
strident after they’re speaking about dogs–and they will simply be saying one thing
that is completely false. And so as an alternative of arguing on social media, what I like
to do is I like to put in writing a weblog that is very constructive and chirpy and glad and
simply fully slays the argument. It makes me really feel actually good in form of
like a background evil method. Do you ever do this? Is there ever like, I am doing
a revenge weblog?
J: 100 per
cent. I feel that is such a good way to go about it, as a result of you realize there’s
all the time the toxicity that may are available once you’re on social media. So discovering
methods to keep away from it however meet that want of sharing what’s the correct
info, simply getting it on the market, as a result of typically it is like a numbers
sport proper? And in case you go and also you search any random canine subject, it nonetheless feels
like at present that there is a lot extra misinformation than correct info.
So simply placing out the knowledge that you really want on the market, simply to stack the
deck, is a good way to go about it.
Ok: For positive.
Z: Yeah. I
assume that is a good way to place it. And I like that you just mentioned that you just additionally get
concepts from following content material creators in different fields too, as a result of for myself
in addition to clearly following plenty of canine and cat accounts, you will not be
stunned in any respect to study that I observe plenty of writing accounts and ebook
accounts, and I get inspiration from these which can be related to the pet subject
and writing my weblog and so forth as properly. So aside from the canine coaching stuff
what other forms of accounts do you prefer to observe to get concepts from?
J: Nicely I
do not observe accounts particularly for concepts, it is like what I am curious about
that pops up from the algorithm. And plenty of the issues that are usually actually
related in like a deep wound kind of method are, like I get plenty of romantic
relationship kind content material, communication amongst people, plenty of like ADHD and
autism form of content material pops up for me. That that kind of factor tends to be
psychology mainly.
Z: Yeah, and
I feel plenty of that human relationship stuff can also be so related to our
relationship with canines, as a result of plenty of the ways in which we deal with canines appear to
should do with the ways in which we’ve got been handled as children maybe or have seen
different folks deal with children, and I feel that influences folks quite a bit. Okay
so you’ve got talked about the place you get your concepts from. When you’ve gotten an concept I
can see that you just produce some actually incredible content material, so there should be loads
of labor that goes on behind the scenes with a view to put these collectively. How a lot
time do you spend enhancing or doing coaching setups to make movies on your for
your content material?
J: A lot
time!! Like it’s its personal full-time job. And it form of relies upon in case you’re
making like actually quick type content material or utilizing a viral sound simply to do like a
foolish video. Generally it might go tremendous fast, however truthfully more often than not… And
after all there is a studying curve, and for me I am nonetheless on that journey of
studying easy methods to do my very own enhancing. However I clocked it at one level and I used to be like,
Wow, it took me a full hour to fully end up what ended up being one
minute of video content material. And it is an insane period of time, a minimum of early on.
So if doing
the precise enhancing is not your curiosity or your forte, it is undoubtedly one in all
these issues to rent, delegate, as a result of it’s its personal job actually. And I imply as
far as like for me, it form of has turn out to be my very own job. The ratio of how a lot
coaching I do versus how a lot time I spend creating content material has fully
flipped the scales. I spend far more time doing that content material now than working
one-on-one with shoppers. So you realize, all people can select how a lot of every
they wish to do I suppose, in the event that they’re stepping into that. However yeah, it is loads
of time.
Ok: It appears
to me prefer it’s actually a technique of telling tales. I feel after we’re
watching movies on-line, we’re watching little tiny items of tales, and
tales are such a human method of navigating and studying and kind of enjoyable.
So I feel there’s one thing very cool to me about watching little tiny items
of tales, however that you’ve got created so rigorously, you realize. It isn’t like, you
know there are some nice movies which you can watch about canines which can be simply
like, I videoed this and it was 30
seconds, however that is not essentially what we’re speaking about. We’re speaking
about these actually rigorously edited movies that simply form of draw you in, like
they’re telling this little tiny story.
J: Yeah. I
imply I’ve some very undigested ideas which have been developing for me
recently that relate again to the concept for people, something that is vital
comes again to a narrative, tales are type
of the end-all be-all. Like nothing will get to us until it’s indirectly a
story. And that is once more a part of this creativity studying course of that I am on, studying
easy methods to inform higher tales. Yeah so it is a very acute commentary from you that
like that is actually the essence of what it’s and what makes a video good.
Ok: And I
assume the enhancing factor issues far more than folks understand in the event that they have not
performed any video enhancing.
J: Yeah,
yeah. I imply gosh, I nonetheless really feel like I’m nonetheless such a newbie, there’s so
a lot nonetheless that I’ve to study easy methods to edit, however for me it has been tremendous
enjoyable.
Ok: How a lot
coaching do you do beforehand? For a few of them I feel it is only a consumer that
you are working with, however a few of them it appears way more such as you’ve perhaps
written storyboards and you’ve got concepts, you understand how it is gonna go.
J: Yeah,
yeah. I’ve had a number of several types of codecs and for positive, a few of them
I am like I’ve to coach a brand new activity for my canine beforehand. What I would actually like
to begin doing extra of is getting video clips of the coaching course of to make
tutorials and issues like that. And that is humorous with canine coaching, as a result of a
lot of occasions a extremely vital a part of it’s I would like folks to have the ability to see
the canine’s physique language. Like what do they appear like after they do not know
what you are asking of them, you realize? And typically in case you pre-train a activity and
then you definitely wish to return, and like okay we’re gonna do the 1st step and two now,
however they actually already comprehend it, then it seems completely different on digicam. And so it is
tough typically. You find yourself having to simply repeat a bunch of stuff, and
typically you are like, okay properly we’re simply gonna get just a few second clip as a result of
all I would like is that this step two proper now, and we’ll throw it collectively in a video
later.
But it surely’s
humorous. I imply as a content material creator and particularly if you wish to do like type
of vlogging kind tales, you do form of have to finish up repeating plenty of
stuff. You are like, oh that was an excellent second, I did not get it on digicam so
we’re simply gonna fake and do it once more. It is a bizarre, bizarre life proper?
“I selected to try to give attention to the truth that canine coaching can and needs to be enjoyable for you and the canine.”
Ok: Proper. So
what do you like coaching probably the most along with your canine? In your movies are we seeing
principally your canines, or are we seeing plenty of your consumer canines as properly?
J: It is
principally my canines today. Once I was going via the Academy [for Dog
Trainers] I did not have a canine, and I felt like I used to be the one weirdo who was
turning into a canine coach and I did not have my very own canine. After which I adopted my
first canine Dizzy in 2019. I would had him for six months earlier than the pandemic hit,
after which simply inside a span of three years I went from having zero canines to
having three canines. So there’s heaps to coach with the three of them. The factor I
love most is engaged on cooperative care. I like grooming my canines. I imply it is
enjoyable for me, however I additionally assume it is nice bonding time as a result of typically you realize
life will get actually busy and typically our canines can really feel uncared for or no matter.
And having that as simply an vital time that we get to spend collectively the place
they’re getting my full and undivided consideration. They adore it and on high of
that I get the satisfaction of realizing that I am setting them up for a lifetime
of being much less pressured when stuff must be performed to them. So hands-down
cooperative care is my favourite.
After which after that, tips. Tips are simply
tremendous enjoyable and I have been engaged on parkour, like canine parkour titles, with them
form of passively. Dizzy’s obtained his novice title. And oh my God it
was so cute, too—Pizza the Chihuahua would simply be alongside as we’re on a stroll and
I am asking Dizzy to do some parkour
issues that we have been engaged on. And he or she would simply, with out me being conscious
that she was about to do that, she would simply do the factor he did. And I hadn’t
performed any coaching along with her and I am similar to oh my gosh, you simply jumped on
this actually excessive put up. Like I’ve some movies the place I am similar to what?!! This
canine is hilarious, and he or she’s gonna have a lot enjoyable once I get to actively
engaged on that along with her too.
Concerning the co-hosts
Kristi Benson is an honours
graduate of the distinguished Academy for Canine Trainers, the place she earned
her Certificates in Coaching and Counseling (CTC). She additionally has gained
her PCBC-A credential from the Pet Skilled Accreditation Board. She
has lately moved to stunning northern British Columbia, the place she
will proceed to assist canine guardians via on-line educating and
consultations. Kristi is on workers on the Academy for Canine Trainers,
serving to to form the following era of canine professionals. Kristi’s
canines are rescue sled canines, principally retired and totally having fun with a superb
snooze in entrance of the woodstove.
Kristi Benson’s web site Fb Twitter
Zazie Todd, PhD,
is the award-winning writer of Wag: The Science of Making Your Canine Blissful and Purr: The Science of Making Your Cat Blissful. She is the creator
of the favored weblog, Companion Animal Psychology, and in addition has a column
at Psychology At the moment. Todd lives in Maple Ridge, BC, along with her husband,
one canine, and two cats.
Fb Instagram BlueSky
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